May 15th marks the release of LooFuse OneView v3.31.  This new release focuses on expanded integration for web form hosting and inbound marketing, along with enhanced international support for our global users.

Wufoo Integration

Wufoo is a free online service that provides a simple and attractive way to build and host web forms. Wufoo features can include field data validation, user prompts, customized HTML, and a host of other goodies that would normally require a programmer to implement.

With the addition of the LoopFuse integration to Wufoo forms, users will be able to automatically capture these form submissions within their LoopFuse account while still maintaining all the other tracking data for prospects, such as page views.

International Character Support

The world is getting smaller and marketers need to be able to communicate on a global level.  This, along with our increasing international user base, has led to the full support of the UTF-8 character set within all aspects of LoopFuse, including lead capture, list import, email campaigns, CRM export and reporting.  LoopFuse now supports over 650 languages.

Extension of Inbound Marketing to the CRM

Last year we added Inbound Marketing / Search Engine Marketing to our feature set, which enables marketers to analyze which referring sites, search engines, and keywords are leading to the highest level of lead capture form conversions.  Within this release, we are extending this functionality to the CRM by passing along data, such as referring site and search keywords, to the CRM lead and contact records.  This, in turn, provides more information to the sales team and the ability to generate more comprehensive reports from within the CRM.

Special thanks to our customers for submitting these and other feature requests via the LoopFuse Community!

Tags: eMail Marketing, Inbound Marketing, Lead Management, Lead Management Automation, LoopFuse, Marketing Automation, product release, product update, Salesforce.com Integration

This entry was posted on Saturday, May 14th, 2011 at 8:00 am and is filed under Lead Capture, LoopFuse, OneView, Plugins. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.