I hope you enjoyed our interview with Andy Ellicott from Implementing Lead Nurturing – A Practitioner’s Perspective. If you are thinking about implementing Lead Nurturing, I would highly recommend reading the full interview which can be found in our white paper, Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs). To close out this series on Lead Nurturing, I would like to leave you with: (more…)
Posts Tagged ‘Andy Ellicott’
Keys to Lead Nurturing Success
Wednesday, February 16th, 2011Real World Examples of B2B Lead Nurturing
Monday, February 14th, 2011Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs. Here’s what he said: (more…)
How to Get Started with Lead Nurturing
Thursday, February 10th, 2011So we are now up to the fifth Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies, from Implementing Lead Nurturing – A Practitioner’s Perspective and we will soon get into a few examples of Lead Nurturing. If you are new to Lead Nurturing, the thought of starting from scratch could be a little intimidating, so we asked Andy: (more…)
Knowing Which Leads To Nurture
Wednesday, February 9th, 2011Working up to the fourth Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Knowing which leads to nurture is a question on the minds of SMB Marketers, so we asked Andy: (more…)
How to Get Internal Buy-in for Lead Nurturing
Thursday, February 3rd, 2011So we are now up to the third Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Getting internal buy-in for lead nurturing can sometimes be tricky so we asked Andy: (more…)
Is Lead Nurturing for Everyone?
Wednesday, February 2nd, 2011Following up from my post earlier this week, Implementing Lead Nurturing – A Practitioner’s Perspective, we are on to the next Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Since lead nurturing is a topic bouncing around the halls of many SMBs, we asked Andy: (more…)
Implementing Lead Nurturing – A Practitioner’s Perspective
Monday, January 31st, 2011Continuing on with the theme of Lead Nurturing and how important it is for SMBs, we would like to share best practices from a practitioner’s point of view like we have for other marketing best practices. For Lead Nurturing, we asked Andy Ellicott, a marketing expert for early stage companies, to share his thoughts and ideas on how to implement Lead Nurturing. Having headed up marketing for several early-stage B2B software companies such as Vertica, VoltDB, Nexaweb and others, Andy has put lead nurturing programs in place a number of times and has agreed to share his experiences, best practices and results. Hopefully, these real world examples will help you round out your understanding of lead nurturing and provide you with tips you won’t find in the theoretical papers on this topic. Here’s the first Q&A of the interview with Andy: (more…)
