As part of our ongoing effort to deliver educational and useful marketing automation technology tools that help drive revenue at SMBs, we launched the 2011 Marketing Automation survey. The online survey was promoted via social networking sites and email to sales and marketing professionals. More than 400 professionals responded.
Here’s a quick look at some of the results:
- Better quality leads is the most important benefit of marketing automation among respondents, followed closely by a better understanding of prospect behavior and a higher volume of leads overall.
- Email Marketing tops the list of the most widely used marketing automation features, followed closely by Web Lead Capture.
- High cost of marketing automation software cited as the top barrier to adoption.
- Social Media Monitoring and Campaign ROI Reporting are top priorities for 2011.
- The benefits and strong ROI from Lead Scoring are not yet being widely realized by marketing organizations.
We are also pleased to announce the recipient of the $500 gift card, awarded for filling out the survey: David Burget, from Omaha, Neb.
His favorite Marketing Automation feature: Inbound Marketing. His company uses marketing automation to determine “which companies have visited the site.” According to David, the sales team “loves the ability to pinpoint return visits” and they use that information as talking points during sales calls.
Want to see more of the results? Download the 2011 Marketing Automation survey report.
Tags: B2B Marketing, Customer Acquisition, Demand Generation, eMail Marketing, Inbound Marketing, Lead Management, lead nurturing, LoopFuse, Marketing Automation, SMB Lead Capture
