The LoopFuse team is proud to
announce the availability of OneView On-Demand version 2.5. This release is a significant milestone
for us, as we pave the way for deeper integration with CRM providers, enhanced email marketing
capabilities, and continue to provide the easiest-to-use marketing and sales automation platform in
dashboard provides anyone with an administrator account, up-to-the-minute information on all
daily lead capture and web analytics activity. Additionally, the marketing dashboard provides
marketers with custom-tailored advice on how to maximize the efficiency and use of LoopFuse
OneView, via the LoopFuse Recommendations link.
- Email Campaign
Personalization: Whether you are creating an HTML and/or a Text
email message, Loopfuse now allows you to personalize your email content.
Personalization: Provides marketers with an easy way to embed custom content based on
the recipient’s information, for a more personalized email message.
CRM Lead Owner
Personalization: Allows marketers to insert content in to email campaigns, based on
the lead owner’s
(salesperson’s) information, acting as a catalyst and facilitator for sales-person-to-lead
Alerts: Now sales personnel can receive up-to-the-minute email alerts whenever any of their
leads performs a LoopFuse-tracked activity, such as: web page hits, file downloads, web-form
email campaign opens, and email campaign click-throughs.
- CRM Lead Owner
Synchronization: Our integration with major CRM providers has just
expanded, by allowing LoopFuse to retrieve lead owner information from your CRM user-base, we can
now associate lead owners within your CRM to LoopFuse users – giving sales personnel and marketers
more control over their marketing programs and sales cycles.
For online help,
remember that our online User Guide is only a click away: User Guide.
Bridging the sales and
marketing silos with OneView
One of the major challenges
organizations have today is bridging the marketing and sales silos. Although sales and
marketing departments are inherently linked with regards to achieving business success, each group
clashes in achieving their goals, while operating in silos with processes that remain unaligned.
Addressing the silo effect, means
aligning goals between departments. At LoopFuse, we have demonstrated customer success
in bridging the marketing and sales silos through the use of OneView, and to that end, our upcoming
OneView v2.6 focuses heavily on addressing this common problem.
Listed below are just some of
the items you can look forward to in our next edition, that will help you bridge the gap between marketing and
- Sales Dashboard:
A comprehensive view of all lead
and company activity on your website, email campaigns, and lead capture forms, allowing sales personnel
to act quickly based on real-time data.
- Lead and Company Watch
Add companies and individual
leads to your watch list, for up-to-the-minute activity alerts.
- Analytics For
Sales departments will soon have
in-depth access to all analytics data at their finger-tips, providing deeper insight in to prospect
interests and activity.