To get big you’ve got to start small. In business, as in many places in life the old adage rings true. When you are first getting started you need to figure out how to successfully solve problems. Take on too much, or problems too large and you may not have a runway long enough to discover the right formula.
This becomes a central key to messaging. Within your target market you want to start identifying niches where you can isolate common needs. The smaller the audience, the more likely you are to find a relevant point of view. Geography? Company size? You don’t need to get too cute, or overly complicated here just look for some obvious ways to segment your audience. Begin with the understanding you will need to iterate your groupings to come up with the right formula.
