LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v3.28, featuring inbound, content and search engine marketing. OneView, the best-of-breed marketing automation platform, is the first and only marketing automation solution to offer inbound marketing. The addition of these latest features, also available in FreeView, greatly reduces the “swivel chair effect” by integrating all of the most cutting-edge marketing tools in a single, user-friendly application.
Archive for the ‘Marketing Automation’ Category
First and Only Marketing Automation Solution with Inbound Marketing
Wednesday, November 3rd, 20104Cs of B2B Marketing: Campaign, Customer, Channel, Content
Monday, November 1st, 2010When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. I soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales.
So how is it that today’s B2B Marketing professionals think? Enter the 4Cs:
Marketing Automation Buyer’s Guide to Lead Nurturing
Tuesday, September 21st, 2010Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. With it, marketers are able to lower their costs of new customer acquisition, build interest and awareness for their product and services, and help retain existing customers; all in an automated fashion requiring little effort from marketing staff.
Before making a purchase decision for a marketing automation platform, buyers should research and accumulate knowledge on successful lead nurturing programs, and more importantly, what types of lead nurturing programs they plan to implement. Of all features found today in marketing automation systems, it is important to note that with lead nurturing you should choose the system that is right for you and not simply buy the prettiest, cheapest, or what-the-consultant-tells-you. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. A system that can grow with you and can produce measurable and refinable results will suit you best in the long-run.
Marketing Automation Buyer’s Guide to Email Deliverability
Wednesday, September 15th, 2010Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI.
The list below is composed of technology and usability items that we believe are a base-line for achieving increased deliverablity rates from your email marketing campaigns.
7 Must-Follow Marketing Automation Blogs
Monday, September 13th, 2010For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. We normally follow these blogs actively and believe them to be the most important and up-to-date group of expert bloggers covering the field of marketing automation:
- LeadSloth : Covers all aspects of marketing automation (including best practice advice, tips, tricks, webinars, and news) with the most up-to-the-minute and non-biased reporting in the space. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth
- Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field.
- Marketing Consiglierie : Allinio’s corporate blog is filled with marketing events/conference news, and general best practice help and advice for those starting out. Allinio is a consultancy dedicated to helping organizations maximize their marketing automation investments.
- Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post. Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing.
- Digital Body Language : Steve Woods, CTO of Eloqua, is a visionary in the space of demand generation and marketing automation. Ths blog updates very frequently with great advice for all levels of marketing automation users.
- The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. Insightful and regularly updated.
- DemandGen Report : You may have to wade through the vendor-sponsored content, which is often hard to distinguish from the regular editorials, but this site provides well-written and informative articles, covering industry news from all the vendors in the space.
Marketing Consigli
LoopFuse OneView 3.27 Released!
Sunday, August 29th, 2010Enhancements in this Release:
New Email Campaign User Interface
In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. The entire user-interface was redesigned from the ground up, in an effort to improve usability, deliverability, minimize test cycles, and provide eye-popping real-time analytics on your awesome email creations. Enhanced usability and testing capabilities makes it easier than ever for you to test your email content rendering as you are working on it. Real-time email campaign analytics means you no longer have to wait to measure results of your awesome creation.
Changes in this Release:
- New Email Campaign Wizard: Our new Email Builder Wizard enables marketers and content creators to send and launch email campaigns quickly and easily with a 5-step process.
- Live Testing: No need to use a “Test List” anymore for your email campaign testing. Simply type in an email address to send a test message to, and we’ll remember it every time you create a new campaign.
- Enhanced Personalization: Personalize any field in the email headers (Subject, From Name, etc…) using contact information or CRM Lead Owner information.
- Increased Deliverability: Simply flip a switch, and experience increased deliverability rates for your email campaign, using our new Auto-Authentication Feature.
- Real-Time Email Campaign Analytics: Get immediate results from your email campaign launch with eye-popping charts and an increased level of detail down to a prospect’s activity across an email campaign.
Using a Prospect’s Latest Data in Email Personalization
This is a significant change in the way we handle email personalization. As of this release, LoopFuse OneView will use the latest contact information to personalize email content. In the past, LoopFuse used the contact information that was associated with a particular list member.
Special thanks to our customers for submitting these and other feature requests via the LoopFuse Community!
Nurturing your prospects with automated leadflows
Friday, August 13th, 2010Marketing automation tools are very cool. Instead of purchasing 4 or 5 different products to run your marketing programs you only need one – that is pretty powerful. What is even cooler is that LoopFuse is giving someone all this functionality for FREE. I know, where am I going with this – I am supposed to be showing you different use cases, right. I am just setting up the scenario. With the announcement of FreeView we are getting a huge influx of signups. As a software vendor, giving away something for free definitely drives the traffic – we knew this from our previous offering of a free trial. With such a high volume of leads coming in – we needed to build a leadflow that would nurture these leads throughout the “getting started” process.
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Marketing Automation for the CEO
Thursday, August 12th, 2010Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product. Candidly, our product was never designed specifically for the CEO but rather for the marketing and sales teams. Primarily the CEOs are infatuated with the visibility provided by the real-time dashboards. It can be kind of hypnotic, like watching the stock ticker on CNBC because the dashboards automatically refresh themselves every few minutes (configurable). One of the executives I met with kept the LoopFuse dashboard running on his 2nd monitor throughout the day during large campaigns or major announcements to track the buzz generated throughout the day.
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Tracking the Effectiveness of your Banner Ads
Tuesday, August 3rd, 2010I am only a few months into my new job here at LoopFuse, heading up their marketing team, and it has been full steam ahead with the exciting announcement of FreeView, the first and only free marketing automation solution. Being a previous user and advocate of LoopFuse, I found it easy to jump in feet first and start developing new marketing programs utilizing our own tool to create and track their successes.
As I continue to ramp up the marketing efforts here I wanted to share my experiences with everyone. Personally, I relate better to a product when I understand how I can use it to make my job easier on a daily basis. I am a marketing user just like you and I am going to discuss real-life use cases for using marketing automation in this post and future posts.
One of my first projects was to manage the launch of our new website and the messaging around it. The homepage was getting a makeover and one of the biggest changes was the addition of some scrolling banners. We wanted to get our audience’s attention with graphics that popped and content that was simple and to the point. Today we have four rotating banners.
