Archive for October, 2011

You do know what companies are visiting your web site, don’t you?

Wednesday, October 26th, 2011

This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it.

There are many, many more advanced capabilities in a marketing automation platform than a visiting companies report but it remains one of the easiest to get and most valuable to use.

We’ll even send you a weekly email summary of what companies visited your site, number of pages viewed, any leads captured, and total number of visitors.  Yes, there are lots of ways to instrument and quantify your marketing these days but a simple report that tells you that your efforts are paying off or that that warm introduction worked out is an essential piece of the modern marketing plan.

Get started by signing up for LoopFuse (if you haven’t done so already) and follow the simple steps to deploy the beacon to your website.  It will open your eyes to a whole new level of actionable information. We promise!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Marketing Automation Blueprint – The Ultimate “How To” Guide

Monday, October 17th, 2011

This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video.

I joined a UK technology start-up as Marketing Manager in 2009 and was immediately tasked with increasing the number of high quality leads to our sales team by 500%. Tough call? Yes, but this is how I did it. (more…)

Marketing Automation Is Like a DIY Home Improvement Project

Thursday, October 13th, 2011

I just completed a DIY project at home and got to thinking about how building a shower is like using Marketing Automation software. I know that’s strange, but both endeavors are just a series of steps in a process. Let’s look at the commonalities:

  • Start with a good plan. If you just jump in to it you’ll make a bigger mess than you started with.
  • Make sure you have all the parts needed.
  • Lay a good foundation – the rest of the project will not flow correctly if you don’t.
  • Take your time to do it right – you don’t want leaks in your shower or your marketing funnel.
  • Dress it up nice. Good content (or quality materials) is the difference between an excellent experience and a bad one.
  • Show it off. Let others see what an awesome job you’ve done.


Add Marketing Automation to WordPress

Friday, October 7th, 2011

We get lots of questions about WordPress marketing automation so Richard, who leads our customer support team, recently updated the “how to do it” write up on our support forum plus made this great step by step video of how to connect WordPress and LoopFuse.

Remember, you’ll need to download and install Contact Form 7 version 2.4.4 to get started.


New release includes role-based permissions and custom events

Monday, October 3rd, 2011

We’ve just released some great new features for LoopFuse! You can read more about them in the full press release and below are the two major new things you’ll find in release 3.33:

Role-Based Security Permissions
Within all LoopFuse accounts, there are now three different roles available that a user can be assigned: Administrator, Marketing, or Sales. Administrators have access to all aspects of the system while custom permissions can be assigned for Marketing and Sales roles providing read-only viewing or limiting access to specific functionality.

Custom Event Tracking
Paid LoopFuse OneView accounts now have the ability to track events beyond web site and email activity.  These events are user defined and can include actions inside a software-as-a-service (SaaS) application or actions related to an ecommerce shopping cart experience.  Available via the LoopFuse API, the addition of custom event tracking via a web service adds additional flexibility to how customers can integrate their business processes based on their internal systems.

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.