Archive for August, 2009

OneView v3.20 – Context-Sensitive Help and Open Communities

Monday, August 31st, 2009

OneView v3.20 (release FAQ) was released last week after weeks of testing and hardening by our QA staff. It stands out among all of our releases, as the focus was not concentrated on the LoopFuse side, but shared equally and externally by providing tight integration with our new Community Support Portal.

The new Community Support Portal is now populated with over 100 articles, FAQs, videos, and screencasts. It hosts a complete reference documentation section for all aspects of LoopFuse OneView. Its goal was to cover every category, module, page, and possible user action in the product and out (Aspects of our Web Service API are also covered for techno-savvy users).

The highlight of our integration is that we now have a seamless integration for users in our OneView product and our Community Support Portal. That is, users (even non-paying trial users) can easily login to the portal from within the product and ask questions or share ideas and feedback openly.

One particularly innovate approach to online help we have taken is making the OneView Help System  contextually aware – no matter what section of the product you happen to be in, calling the online help menu will point you to the correct Help Article, Category, and pre-fill the correct Search Terms.

One-Click Context-Sensitive Help System

In keeping with our original beliefs, we have decided to make our Community Support Portal completely open and transparent. Anyone, even guests, may browse the documentation and online discussions. We feel it is important to show prospects all aspects of the product and level of community participation. From companies as large as Oracle to your local gardening forum, open communities benefit registered users and anonymous ones alike. They provide an open door for all to window-shop your offering before taking the next step.

At its core, leveraging communities for effective marketing and sales is not an original idea (it’s actually Marketing 101), which of course makes me wonder why our over-funded Canadian friends and those other guys (you know, the ones that rhyme with stiletto and spend their lives telling you how much they know about marketing) chose to lock-up their documentation and community conversations with an iron door that only paying users can unlock. C’mon guys, what are you hiding? ;-)

What is LoopFuse?

Monday, August 17th, 2009

I was recently asked to describe ‘What is LoopFuse’ for a the ReachForce B2B Lead blog and I thought that some of our readers might enjoy it as well so I’ve cross-posted it here.

Sophistication Made Simple

LoopFuse was founded on the principle that marketing automation should be powerful yet simple. In fact, it was the founders’ experience of implementing a marketing automation system at JBoss that led directly to the creation of LoopFuse OneView. Some marketing automation vendors achieve power and flexibility, but at the expense of usability. Others have a fantastic user interface, but a shallow feature-set. LoopFuse OneView strikes the delicate balance between sophistication and simplicity by hiding complexity with integrated contextual help, intuitive defaults, and wizard-driven configuration.

In addition to making LoopFuse OneView easy to implement and easy to use, we also make it easy to buy. Our complete pricing list is publicly available from our website so that our prospects know exactly how much LoopFuse will cost before engaging our sales team. (Refreshing, isn’t it?) Even better, there are absolutely no hidden fees. No setup fees. No support fees. No per-user fees. No API fees. You can even pay by credit card. Try LoopFuse OneView with zero risk by signing up for a fully functional free trial on our website. Your account is immediately provisioned without ever speaking to a LoopFuse salesperson.

Lead Management

Target, track, capture, score, segment, nurture, route, convert, close, and analyze your leads in a single tool that tightly integrates with your CRM. Start with anonymous web activity collection that provides the basis for web analytics such as most popular pages, best referrers, search terms, and most active companies (via IP address). Collect registration data and convert anonymous visitors into identified prospects. Continuously evaluate the quality of each prospect according to his/her profile and behavior and route qualified prospects to the CRM. Nurture unqualified prospects by providing a contstant drip of highly relevant and timely information (via email) to engage the prospect until they are ready to buy. Arm the salesperson with all of the relevent information necessary to close the deal. Finally, analyze the effectiveness of each lead source to determine the best use of your marketing dollars.

Sales Enablement

LoopFuse will automatically create new leads/contacts/tasks in the CRM based on the LeadFlow you define. Existing leads/contacts in the CRM are continuously updated with information such as lead score updates, new registration form data, email campaign activity, and latest web activity. Within 1-2 clicks the salesperson has access to every piece of data ever collected about a prospect, including the prospect’s company & location (even if prospect left it blank), and all of the activity (anonymous included) associated with the prospect’s company. The prospect data is further enriched with one-click access to the prospect’s LinkedIn profile as well as data about the company from Hoovers, Jigsaw, ZoomInfo, and Google. By adding a prospect to their watchlist, a salesperson can be immediately notified when the prospect visits the website. Calling a prospect while they are browsing your site ensures that you have their full attention.

Performance & Scalability

While much of our early success was concentrated within open-source companies, LoopFuse continues to add customers from traditional software companies, SAAS providers, media companies, etc. One of the advantages of having so many open-source customers early on was that it required us to build a highly scalable infrastructure to manage the millions of transactions (page views, emails, registrations, etc.) per day that result from our customers offering free software. This continues to be a strategic advantage for LoopFuse as we can easily scale to accmodate customers of any size.

Why LoopFuse?

  • Basic setup in less than 1 hour via configuration wizard
  • Unlimited database size at no extra charge!
  • Free trial to prove the value before you purchase
  • Because it works