Archive for April, 2010

New Salesforce.com Plug-in Provides Sales Personnel with Real-Time Activity

Friday, April 23rd, 2010

Earlier this week, we announced a new Salesforce.com Plug-in for Loopfuse OneView, our flagship SaaS offering.  This new addition provides real-time activity information for Loopfuse customers on any lead or contact in their database, enabling salespeople to rapidly assess the quality of each sales lead at-a-glance.  In short, we are helping sales teams focus on the most important, qualified leads and thus close deals faster by viewing information such as:

  • The number of page views visited on the site
  • The number of lead capture forms submitted
  • The number of opens and clicks on all email marketing campaigns

This new tool is hosted on Salesforce.com’s Appexchange and can be accessed at here (note:  you need to have a Loopfuse instance running and a free trial is available here).

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Q&A with Laura Ramos – Part 3: Implementation & Keys to Success

Tuesday, April 13th, 2010

Following up on the interview with Laura Ramos, I am releasing the third and final part of my interview:

7.  Dwyer:  Who should be involved in the implementation of the Lead Management Automation platform?

Ramos:  Lead management automation should include marketing and sales as equal partners in the requirements gathering, selection, and implementation process. IT will be involved, too, but will play a more minor if the company chooses an on-demand solution. IT must make sure that integration with existing customer support, database, and sales automation systems goes according to plan and that the new system doesn’t introduce any security or unforeseen technical problems in the current environment. Marketing and sales folks shouldn’t have to take on the burden of understanding the existing technical infrastructure and the “what’s needed” to make marketing automation work.
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