On-Demand Webinars

How will this help grow my business?

It's harder than ever to get your voice heard, find prospects who need what you're selling, and get their attention long enough to close the deal. But successful businesses nationwide are doing just that, often at a fraction of the cost of traditional advertising and marketing.

This webcast will walk through a specific framework your business can follow to find the right prospects, earn their attention & trust, then convert them into long-time, loyal customers. You'll walk away with specific plans, best practices and strategies to impact your sales & marketing results right away.

How will this help grow my business?

More than just an automated email drip campaign, lead nurturing is a coordinated set of planned messages, content and tactics that guide a lead through the buying cycle. Poorly constructed and planned lead nurturing programs can do a great deal of harm, from alienating leads by giving them the wrong information to being annoying by contacting them too often.

Join us as Mac McConnell, MBA, and partner and founder of BlueBird Strategies, teaches you how to design a lead nurturing program that provides your prospects with the content they want and you with increased sales.

During this 1-hour webinar, Mac will cover:

• Motivating the B2B buyer
• Preparing a lead for a sale
• Developing quality content
• Scoring leads to track progress
• Review real life examples that worked

How will this help grow my business?

Andy has used a variety of marketing automation systems over the last 10 years, often within software start-up companies.

During this 1-hour webinar, Andy will explain:

• What MA features Nexaweb implemented when...1st day, 1st week, 1st month
• How to get the organization to buy into MA
• Including your sales team in the MA process
• When and if you should bring in outside MA help
• Tips & tricks he's learned to improve:
• Lead Capture & CRM Integration
• Lead Nurturing
• Emailing
• Campaign Reporting

How will this help grow my business?

Lead nurturing helps you turn general inquiries into qualified sales leads quickly and efficiently. Our lead nurturing tool takes the pain out of manual follow up and puts your sales leads on marketing auto pilot.

You will learn how to:

• Create lead nurturing programs
• Make real-time calls to your CRM based on lead activity
• Measure and track your leads through the nurturing process
• Import lists and nurture in a matter of minutes

How will this help grow my business?

Identify high-quality Leads automatically, by automated measuring of prospect activity across all marketing touchpoints. Keep your sales personnel up-to-date with frequently-updated score and grade information inserted in to your CRM for Leads and Contacts. Ultimately, you are giving your sales team greater confidence in the marketing team and the leads that come into Salesforce.com.

You will learn how to:

• Create lead scoring rules.
• Choose from multiple rules and apply to your prospects.
• Integrate lead scoring and grading profiles with your CRM.
• Analyze and segment top-scoring leads for targeting.

How will this help grow my business?

By getting both your sales and marketing teams involved with LoopFuse you can save time and resources sending information back and forth between the two departments. Visibility into your website traffic and visitors can be accessed by your sales team real-time with marketing dashboards. Individual sales representatives can set up alerts so they receive valuable information about their top prospects daily.

You will learn how to:

• Set up sales alerts so you can get real-time activity on your top prospects
• Utilize the marketing dashboards to view your target companies activity
• Implement the salesforce.com plug-in to view all your lead’s activity right in your CRM
• Use lead scores to manage which leads are the most qualified prospects

How will this help grow my business?

By utilizing lead capture forms on your site, you have begun the qualification process for your sales team. Lead capture forms give you the ability to pre-qualify your website visitors by requiring them to register for certain items on your site. With this criteria you can begin to funnel the appropriate leads to your sales team.

You will learn how to:

• Use the wizard-based form-creator.
• Provide real-time sales alerts on captured prospects.
• Send Auto-Response emails to subscribers.
• Analyze conversion rates with powerful reporting.

Join us for the second installment of our new webinar series "Light the Fuse." This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse OneView to grow your business..

Learn about the different options available when integrating your CRM with LoopFuse from Tom Elrod, co-founder of LoopFuse. He will walk you through the CRM integration process, start to finish, and give you tips along the way on how to use LoopFuse more effectively.

How will this help grow my business?

By integrating your sales and marketing tools together you have taken the first step in closing the loop between marketing and sales. You can give your sales team visibility into the hottest leads by providing lead activity and scoring right in your CRM.

You will learn how to:

• Configure your CRM and the different options available
• Create the CRM interaction rules best suited for your business
• Send real-time activity inserts to your CRM
• Set up lead nurturing flows to specify what lead information

Join us for the launch of our new webinar series "Light the Fuse". This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse to grow your business.

First on the agenda: Email campaigns: Launching your first email campaign and viewing analytics

How will this help grow my business?

Email marketing is an effective way to nurture your existing database of prospects. By continuing to email relevant content about your product or service you are reminding them of the value you can bring to their business. Email marketing can help you start turning your most valued prospects into paying customers.

You will learn how to:

• Create and send great looking email campaigns.
• Personalize emails using CRM contact information.
• Schedule email marketing campaigns for delivery.
• Track and Analyze email response metrics.
• Track email activity in your CRM

Where did all our webinar leads go? Did any of the 250 whitepaper downloads turn into sales opportunities? Did we get our money's worth when we paid $40 per lead in a lead gen program? This 45-minute webinar will teach you how to save those leads and turn them into revenue for your company.

You will learn how to:

• Create workflows so no lead is left behind
• Improve your data quality by segmentation and nurturing
• Nurture your leads with relevant information
• Convert qualified prospects into paying customers

Get useful tips on how to help save your drowning leads and bring them to the surface so you can start generating revenue NOW! Jep Castelein, a long-time marketer and thought leader in the area of lead management and marketing automation, will demonstrate the simplicity by which you can automatically start to better nurture and qualify your leads today.