Website Analytics

Real-time Insight into the Performance of Your Website & Visitor Trends

Websites act as the central hub for lead generation for many enterprises. How you organize your website information affects search engine rankings, user behavior and visitor conversion to qualified lead.

LoopFuse OneView's Website Analytics allows organizations to quickly assess website trends with accurate statistics covering a wide-range of metrics. This type of real-time insight is critical to marketers so they can identify areas of improvement and better tune the website to increase message response.

Dashboard overviews

Top level performance of your website is a leading indicator of the health of your marketing efforts and future pipeline. LoopFuse OneView provides several key roll-up dashboards to track the performance of your website, visiting companies, prospect behavior, as well as, the individual activity of assigned leads. Reports can be generated across past weeks, months, and even years, or for a single day for quick access to changing trends.

Conversion rate analysis

Conversion rates are a key indicator to help marketing teams see how well their website message is formulated, leading anonymous visitors to becoming potential leads.

Geo-Location visitor demographics

Your message may not be working in individual markets. LoopFuse OneView provides responding company demographics, along with charting, to break down visitor trends per country, region and city. This allows you to identify which markets are most productive and which markets need additional work to make sure your message gets across.

Search engine statistics

Search is always a big component of how users find you, and a leading indicator of what products and offers work best. LoopFuse OneView aggregages the performance of common search engine query phrases, as well as, top search engine referrers, so marketers can better assess which terms work well for converting visitors to prospects.

Traffic usage statistics

Traffic statistics serve as indicators of the overall health of your website and common traffic patterns. This includes individual page performance, where users are entering and exiting most, trends in total unique visitors and registrations. Additionally, OneView will highlight the browser and operating systems that are hitting your site to ensure your site and products are optimized for the interested visitors.