LoopFuse OneView enables marketing and sales organizations to automate the tedious task of identifying qualified leads. Transform your website from brochure-ware into a powerful lead engine by monitoring every click and keystroke to identify which visitors are exhibiting key buying indicators and routing those prospects directly to the appropriate salesperson. Define custom scoring rules to award points for behaviors such as viewing pricing sheets, attending webinars, downloading whitepapers, and signing up for free trials. Score leads based on how well they fit your ideal target profiles according to vertical industry, location, title, company size, or any other field being captured. Enable your sales team to view their CRM lead pipeline sorted by lead score to focus on the most qualified leads first to maximize sales efficiency.
LoopFuse OneView allows you to track registration data, such as budget, size, authority and timeline to purchase, and create cascading score values for the most promising responses. These values help to automatically rate lead interest based on standard criteria that you collect through registration, and share that information quickly with sales.
User activity on your website is the clearest indication of real interest in your products and services. LoopFuse OneView helps you categorize that interest - either by specific registration events, email opens, number of visits to the site, or access to specific pages that you deem high value web content. By scoring visitor activity on your website, you can quickly transform your website from just a gateway to sales to a true sales tool that automatically filters and qualifies data.
LoopFuse OneView allows marketers to quickly create powerful lead scoring rules through the use of our lead scoring wizards. There is no complex coding, or hard to figure out syntax, so marketers can enter and maintain rules quickly. They can organize rules in folders to establish a heirarchy, use wildcard matching to guage high-level product interest, and set maximum rule scores to limit typical user behavior from quickly skewing lead score data by simply adding the desired values directly into our lead scoring wizard.
LoopFuse OneView helps you to further qualify leads, and manage leads flowing to your CRM through our Lead Flow Programs. You can architect email drip campaigns to help nurture low scoring leads, and use a lead score threshold to actively push high quality leads over to your CRM for sales follow-up. These programs are essential tools for any high volume web business to automate lead development and streamline the sales process.
Sales relies on their CRM to manage the flow of their leads, and work them through qualification and conversion to real opportunities. LoopFuse helps that process by exporting lead scores along with all other lead information directly to your CRM. Since lead scores change frequently, indicating increased or renewed visitor interest, these lead scores are updated continuously, making it easy for sales to consistently target only the most promising leads.
The best marketing organizations understand that lead scoring is a continuously managed science. LoopFuse OneView makes it easy for these organizations to track lead scores to conversion statistics through pre-developed graphical reports. Marketers can quickly assess how well their lead scoring rules are matching sales development patterns and adjust scores real-time.
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