Email is a crucial tool for most online businesses. It helps welcome, educate, service and retain prospects and customers alike. Yet, there is a balance between providing the right amount of information to your contacts and overloading them with irrelevant content so they miss the important messages or worse, stop paying attention entirely.
LoopFuse OneView helps today's marketer easily manage the process of email templating and email program management so you can create the personalized email campaigns for your contacts that ensure they get the right message at the right time.
Creating and proofing professional emails is central to any marketing automation tool. LoopFuse OneView provides the flexibility and trust you need to develop your emails quickly and effectively using our WYSIWIG editor, or by importing and editing your own HTML or clear text directly into our intuitive user interface.
Using information from both LoopFuse OneView, as well as your CRM, you can include information from the current lead record or the sales person assigned to create emails that are properly addressed and signed. These stylized, personal emails help sales to automatically introduce themselves and initiate a personal dialogue with the prospect more quickly.
An important part of the sales process is to validate the contact information is correct. LoopFuse OneView's automated email programs and CRM integration allows sales to see directly into their CRM and verify if an automated email was delivered, and if it was bounced or opened, helping them to quickly judge the viability and interest of a prospect.
Timing is important for emails. By using LoopFuse OneView, you can schedule emails to be delivered at a specific time or in response to an activity, such as a new registration. Additionally, using our lead flow management capabilities, you can automate a rules-based, multi-part email campaign to nurture leads and manage free trials or promotions. We also know it's important that the same contact never recieves the same email twice, so we track sends and prevent duplicate emails from reaching the same email address twice automatically.
It's important for marketers to track the success of their email campaigns, real-time, so you can make adjustments or additions to a campaign based on user response. LoopFuse OneView provides comprehensive reporting across LoopFuse and your CRM so you can see the complete picture of recipient activity, email bounces, bad email data, link activity, geographic breakdowns, as well as associated opportunity. This comprehensive reporting allows you to adequately judge the effect of marketing campaigns on real dollars. All analytic reports are clickable allowing you to drill into the specific leads and opportunities the individual email campaigns touched.
Ensuring your emails reach your target's inbox is paramount to any successful email campaign. At LoopFuse, we take this very seriously. We use the market leading, email gateway software, from Port25 Solutions, providing us with the latest authentication specifications and compliance with policies for accountable outbound email delivery so that we can safeguard the delivery of your legitimate email marketing and customer communications. We also allow our users to fully configure email message headers, including return paths, so you can best ensure your emails can get through spam filters and you can better handle bounce-backs and replies directly from your customers.
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