LoopFuse OneView's CRM integration directly populates your CRM (Salesforce.com or SugarCRM) with key lead intelligence, so sales can more efficiently address the best leads in your pipeline. This automated lead intelligence dramatically improves the effectiveness of your CRM deployment, helping companies to increase revenue while simultaneously lowering the cost of sales. LoopFuse imports lead data, such as registration information, website visits and email opens, allowing sales to make informed decisions about qualifying prospects. Imported in summary form to your CRM, LoopFuse also provides easy drill-downs to detailed information on registration data and website visits within the LoopFuse OneView application. Additionally, the CRM integration feature automates the process of routing segmented (or all) potential leads to your sales professionals and can export as much, or as little, information as an organization would like, optimizing the flow of high quality leads to sales.
Tight integration with supported CRMs means that sales professionals can easily access important lead intelligence directly in their CRM. By providing the information in summary form directly into the tool sales uses to manage leads, LoopFuse works with the sales process naturally and improves the overall effectiveness of your CRM solution as well as your sales organization.
Segment leads and control the flow and quality of leads to the CRM. Other leads are available within the LoopFuse system for marketing to further develop using drip or nurturing campaigns, while not burdening sales with follow-up to leads that are not properly developed.
Information is synchronized between LoopFuse and your CRM, ensuring you have access to the latest up-to-date information on a specific lead, and can assess pipeline quality with our pre-defined charts and executive management views.
Loopfuse OneView is designed to help improve sales and marketing processes for the most popular CRM solutions including SalesForce.com® and SugarCRM®. Mapping fields and users for tight integration is a snap with LoopFuse OneView's CRM Integration wizards. Sales can easily drill down from the CRM into lead activity and create alerts on high value leads with the click of a button. Marketing can personalize automatic outbound email campaigns signed by the assigned lead owner to better assist sales in responding and qualifying leads.
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