It is critical for companies to understand the stages of the buying process and assess where they get stuck. This will allow you to focus sales and marketing efforts on those areas to improve business. LoopFuse OneView makes this easy through its closed-loop reporting that incorporates visitor trends captured directly in LoopFuse with sales activity and opportunity closures in your CRM. These in-depth reports are designed to aid marketers in establishing actionable insight to their lead generation, capture and qualification methodologies.
LoopFuse OneView's funnel analysis reporting tool provides a level of
clarity into the lead funnel, which is not found in competing products. Funnel analysis provides marketers with quantifiable data, reflecting the rate at which prospects are advancing through your sales process. This report answers the most important question a marketer has to answer― "At what rate are my prospects moving along the lead funnel?". LoopFuse OneView provides key metrics, such as the rate of conversion between first contact-to-conversion, or lead-to-opportunity. This insight into these key metrics allows LoopFuse OneView to help you better tune your nurturing and campaign initiatives.
Did you ever want to know how many days it takes for your prospects to move from one step of your sales process to the next? LoopFuse supplies you with exact figures, and, at the same time, allows you to compare them with figures over a different time-range. Insight into the
funnel progress enables marketers to know exactly how long its taking for prospects to move along every stage of the sales cycle and lead funnel. The ability to contrast data between time-ranges further extends the power of this reporting tool.
Trend reporting enables marketers with powerful reporting functionality to provide insight into the movement of prospects along your lead funnel. Insight into the progression of prospects, from the first touch-point-to-conversion-to-opportunity, is critical in better tuning the marketing and sales processes within your organization.