Marketing Automation is the name given to software platforms that seek to simplify and automate repetitive tasks within Marketing departments. Software vendors typically provide
these platforms as a hosted or web-based solution, and so there is little-to-no software to install.
These services are ideal for any company wishing to retain visitors and customers, improve conversions, reduce marketing costs, and streamline sales operations, and are often the mainstay of any B2B and B2C business that is on the web.
Since the concept of Marketing Automation is relatively new, vendors will offer a varying choice of product features. It is then a wise choice to evaluate each vendor carefully and choose the one that best solves your immediate and long-term marketing and sales problems.
Overall, the most common feature one may find when evaluating vendors are listed here:
The above list is a broad overview of the necessary pieces to achieve a successful Closed-Loop marketing process. As noted above, every vendor in the marketing automation space will have his own twist to these individual pieces, so choose the one that's right for you.How Does Marketing Automation Work? »