LoopFuse Custom Events Dashboard Lets SaaS Companies Engage Users Individually
11/14/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced its Custom Events Dashboard that gives SaaS companies the ability to take action based on when and how users are engaging with their products.

LoopFuse Adds Role-Based Permissions and Custom Event Tracking
10/03/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced role-based security permissions and custom event tracking are available in its latest release.
LoopFuse offers both paid and free versions of its marketing automation software and previously advanced features like this were only available in more expensive, harder to use, and difficult to maintain systems.

Marketing Automation Delivers Measurable Results
08/24/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced customer results that quantify the value and return-on-investment from marketing automation use.

Opsview Doubles Number of Qualified Leads with LoopFuse
07/28/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), announced today that U.K.-based Opsview Inc., a leading provider of enterprise IT monitoring solutions, has experienced a 500% increase in pre-qualified leads in the first six months and more than doubled the number of active opportunities each subsequent quarter.

LoopFuse Releases 2011 Marketing Automation Survey Results
06/01/2011 LoopFuse, the leader in sales and marketing automation for small-to- medium-sized businesses (SMBs), today announced that according to its 2011 LoopFuse Marketing Automation Survey results, better quality leads is the most important benefit of marketing automation among respondents, followed closely by a better understanding of prospect behavior and a higher volume of leads overall. Among most widely used marketing automation features, Email Marketing tops the list, followed closely by Web Lead Capture.

LoopFuse Launches "5 from 5" Video Series, Featuring Trends, Tips and Best Practices from Five Leading High Tech Startup Gurus
05/03/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMBs), announced today the launch of its “5 from 5” video snapshot series.  The series features five interviews with startup veterans and thought leaders, covering startup trends as well as marketing best practices.  Tune in to discover the hottest startup opportunities, the biggest startup flops in the past five years and secrets to successfully starting and growing a business.

ReTargeter Selects LoopFuse OneView for Marketing Automation
04/19/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), announced today that San Francisco, Calif.-based ReTargeter, a provider of website-based behavioral retargeting solutions for businesses and agencies, has selected LoopFuse OneView  for lead management automation. As a high-growth startup with limited time, budget, and resources, ReTargeter needed an affordable marketing automation solution that would drive efficiency and improve the effectiveness of the entire lead management process.

Rhomobile Selects LoopFuse OneView for Marketing Automation
04/04/2011 LoopFuse, the leader in sales and marketing automation for small-to- medium-sized businesses (SMB), announced today that San Jose, Calif.-based Rhomobile Inc., a cross-platform mobile application development tools provider, has selected LoopFuse OneView to automate and optimize key facets of its marketing program.  Rhomobile selected LoopFuse because of its easy, yet powerful Salesforce.com integration, lead management functionality and overall cost-effectiveness. In addition, Rhomobile was impressed with the level of support provided by LoopFuse.

Industry Analyst Firm Rates LoopFuse "Promising" in the MarketScope for CRM Lead Management
03/21/2011 LoopFuse, the leader in sales and marketing automation for small-to- medium-sized businesses (SMB), announced today that it received a “Promising” rating in the Gartner MarketScope for CRM Lead Management.*

StarView Solutions Selects LoopFuse OneView for Marketing Automation
03/08/2011 LoopFuse, the leader in sales and marketing automation for small-to- medium-sized businesses (SMB), announced today that Austin, Texas-based StarView Solutions, a leading provider of business-ready Unified Communications as a Service (UCaaS) solutions, has selected LoopFuse OneView for its marketing automation program because of its seamless Salesforce.com integration, full range of features and overall affordability.

Objectivity Inc. Saves $160,000 with LoopFuse OneView
02/07/2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), announced today that Objectivity Inc., the leading provider of distributed, scalable data-management technology, saved $160,000 – more than 80 percent of marketing operation costs – over a two-year period with LoopFuse OneView. With LoopFuse OneView to track, nurture, and measure prospects throughout the entire sales process, Objectivity Inc. now saves time, money and resources while significantly improving the effectiveness of each and every marketing campaign.

Urban Airship and MindLink Marketing Select LoopFuse OneView for Lead Management
01/18/2011 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today that Urban Airship, a mobile services platform company, via recommendation by LoopFuse partner MindLink Marketing, a strategic marketing services provider, has selected LoopFuse OneView for its marketing automation solution.  Urban Airship is already up and running with LoopFuse OneView initially using email marketing, website analytics, and lead nurturing, and plans to use lead scoring soon, all of which will help Urban Airship close the loop between sales and marketing.

LoopFuse OneView Now Provides Lead Capture Form Analytics
12/20/2010 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v.3.29, which seamlessly integrates recently announced Inbound Marketing and Search-Engine Marketing features with new Lead Capture Form analytics. OneView, the best-of-breed marketing automation platform, as well as FreeView, the free version of LoopFuse OneView, now provides marketers analysis of which referring sites, search engines, and keywords lead to the highest conversion rates across lead capture forms.

LoopFuse Offers the First and Only Marketing Automation Solution with Social Monitoring Capabilities
11/19/2010 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the availability of social media monitoring in OneView v3.28, the best-of-breed marketing automation platform.  Through a collaboration with Collecta, a real time search company, OneView, as well as FreeView, the free version of LoopFuse OneView, now provides easy-to-use integrated social monitoring capabilities in one consolidated platform, enabling marketers to not only monitor but also drive conversation in real-time.

LoopFuse Announces the First and Only Marketing Automation Solution with Inbound Marketing
11/03/2010 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v3.28, featuring inbound, content and search engine marketing.  OneView, the best-of-breed marketing automation platform, is the first and only marketing automation solution to offer inbound marketing.  The addition of these latest features, also available in FreeView, greatly reduces the “swivel chair effect” by integrating all of the most cutting-edge marketing tools in a single, user-friendly application.

Latest LoopFuse OneView Release Features Complete Redesign of Email Marketing
09/08/2010 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the latest release of OneView, the best-of-breed marketing automation platform. Based on market leadership, continuous technological innovation and client feeback, OneView version 3.27 features a completely re-designed Email Marketing feature that improves overall usability, email deliverability, and graphical real-time analytics.

LoopFuse Announces New Partner Program
08/11/2010 LoopFuse,the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the launch of its new partner program: an open call to marketing automation and inbound /outbound marketing specialists worldwide. LoopFuse is seeking to establish partnerships with companies that demonstrate proficiency in marketing automation and possess the proven ability to help drive profitable growth for SMB clients.

LoopFuse Offers Free Marketing Automation to Transform the Industry
06/30/2010 LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the availability of FreeView, a free, fully-functional marketing automation platform designed to meet the needs of SMB marketers.  FreeView, the free version of LoopFuse OneView, offers lead scoring, visitor analytics, and multi-flight, responsive email campaigns.  With FreeView, any organization can tap the power of the leading on-demand sales and marketing automation solution that has generated more than $54 million in revenue for its customers this year.

LoopFuse Introduces New Salesforce.Com Plug-In That Provides Sales Personnel With Real-Time Activity On Each Lead Or Contact
04/20/2010 LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced a new add-on to its LoopFuse OneView™ flagship offering. LoopFuse’s OneView Prospect Activity SalesForce.com Plug-In provides real-time activity information for its customers on any lead or contact in their database, enabling salespeople to rapidly assess the quality of each sales lead at-a-glance, so that they can focus on the most important ones, leading to faster revenue generation.

LoopFuse Taps Demand Generation Guru To Join Company’s Advisory Board
03/17/2010 LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced that Marcus Tewksbury, a highly regarded marketing and demand generation expert, has been appointed to LoopFuse’s strategic advisory board. Tewksbury is currently a principal analyst at The Marketing Mojo, where he focuses on demand generation technologies. In addition, he is a recognized author, speaker, and thought leader on optimizing marketing organizations. Tewksbury joins current advisory board member, Matt Asay, one of the industry's leading open source business strategists and COO at Canonical, the company behind the Ubuntu Linux operating system.

LoopFuse Raises Marketing Automation Bar On CRM Integration With Easy-To-Configure CRM Wizard
12/10/2009 LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced its CRM Integration Wizard, a powerful addition to its flagship offering, LoopFuse OneView™, which provides businesses with easy-to-configure CRM integration. LoopFuse’s new CRM Integration Wizard enables Marketing staff to kick-start their CRM integration by themselves, without having to rely on IT staff or wade through lengthy implementation manuals, or take the historical approach of spending additional budget in costly consulting engagements. LoopFuse’s new integration capability helps businesses leverage marketing and CRM application functionality immediately to expedite the focus on revenue generation.

LoopFuse Turbocharges Sales And Marketing Executives’ Ability To Optimize Lead Cycle Management
Through Reporting
11/20/2009 LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced the release of LoopFuse Report Manager, a powerful addition to its flagship LoopFuse OneView™ offering. LoopFuse’s Report Manager delivers deep insight into prospect buying behaviors, from the first click to paid customer, for businesses leveraging their website as a sales channel. This ability to readily analyze and understand customer trends enables Sales and Marketing executives to more effectively accelerate lead conversion, advance sales cycles, and increase company revenue.

LoopFuse Now Available on the Salesforce.com AppExchange
10/20/2009 LoopFuse, Inc , a leader in sales and marketing automation for business-to-business customers, today announced the availability of LoopFuse OneView™ on the salesforce.com AppExchange. LoopFuse’s automated lead intelligence enables salesforce.com customers to effectively score, route, assign and nurture a company’s pipeline to accelerate their progress through the sales funnel. By focusing on the highly qualified prospects in the pipeline, LoopFuse OneView and Salesforce CRM combined will help companies improve sales ratios and increase revenue.

LoopFuse Launches Customer Community Site
8/26/2009 LoopFuse, Inc, a leader in sales and marketing automation, today announced the launch of a new social CRM community site, which is fully integrated with LoopFuse OneView^TM. By automating the process of analyzing large volumes of marketing information collected on web sites and email campaigns, LoopFuse helps companies boost marketing productivity, improve sales ratios and close more business. The new customer support portal provides for a high quality user experience.

LoopFuse Helps Zimbra Raise Sales & Marketing Efficiency by 50 Percent
5/19/2009 LoopFuse, Inc, the leader in sales and marketing automation, today announced that Zimbra, a Yahoo! division, and the leader in open source, next-generation messaging and collaboration software, has deployed LoopFuse OneView^TM to provide greater sales and marketing automation into their high volume web business.

LoopFuse Closes $1.4 Million in Series A Funding, Lands New CEO
2/13/2009 LoopFuse, Inc, the leader in sales and marketing automation today announced that it has secured $1.4 million in Series A venture capital funding led by True Ventures that will help the company expand quickly to meet growing customer demand.

Hyperic Chooses LoopFuse to Strengthen Customer Outreach and Boost Sales
11/10/2008 LoopFuse, Inc, the world leader in marketing automation today announced that Hyperic Inc., the leading web application monitoring provider, has successfully implemented LoopFuse ® OneView and as a result streamlined and grown its sales process.

LoopFuse to Deliver Innovative Pricing Model, Changing the Face of Online Marketing
9/18/2008 LoopFuse, Inc, the world leader in marketing automation today announced the availability of the “Rollover Credits” pricing model, for LoopFuse OneView 3.0, their flagship product. Founded by JBoss alumni in 2007 to offer a more feature-rich and affordable way for marketing and sales organizations to improve efficiency and reduce cost, LoopFuse provides the best-of-breed enterprise marketing automation products and services.

LoopFuse and Acquia Team to Deliver LoopFuse OneView Integration Module for Drupal Social Publishing System
7/23/2008 LoopFuse and Acquia today announced the availability of the LoopFuse OneView integration module for Drupal, enabling marketing organizations to seamlessly extend their LoopFuse marketing automation processes across their Drupal web sites. Taking advantage of LoopFuse’s web analytics and campaign management capabilities, Drupal site owners can track activities and connect directly with customers who participate in their community-based web sites.

Best Kept Secret in Making Money from Open Source Revealed at OSBC
3/18/2008 LoopFuse, LLC, the world leader in open source marketing automation, will participate in a panel at the Open Source Business Conference (OSBC) on Converting the Open Source Lead Funnel on Wednesday, March 26. CEO Roy Russo will be joined by Alfresco CMO Ian Howells, SugarCRM senior director of product marketing Chris Harrick, and Zend Technologies CMO Mark de Visser in the session moderated by Raven Zachary, research director of open source for The 451 Group.