Today, we are adding another white paper to the LoopFuse Marketing Best Practices Exchange, Lead Capture for Small-to-Medium-Sized B2B Companies. No question, Lead Capture is a critical piece of the marketing automation puzzle. Lead Capture is also the yardstick by which most B2B marketing organizations are measured; everything’s good when sales people aren’t complaining about having too few leads. (more…)
Posts Tagged ‘Lead Capture Best Practices’
Lead Capture for Small-to-Medium-Sized B2B Companies
Monday, May 2nd, 2011Lead Capture for SMBs: Measurement
Thursday, April 21st, 2011Measurement and analysis of Lead Capture effectiveness leads to insights that can improve sales and marketing efficiencies. Therefore, it is typically important to measure the following:
1. Lead flow – how many leads are being generated
2. Lead quality – are the captured leads in your target “sweet spot”
3. Lead cost – what is your cost per lead (CPL) (more…)
Lead Capture for SMBs: Registration
Thursday, April 14th, 2011As I highlighted in the post, Lead Capture for SMBs: Targeting, effective Lead Capture involves the following:
1. Targeting – Identifying who you want to capture as leads
2. Positioning & Messaging – Appearing relevant to your target leads
3. Registration – Inspiring target leads to share contact information with you
4. Measurement – Understanding Lead Capture program performance and seeking ways to improve
(more…)
