For firms that have not yet implemented marketing automation, the following table highlights which obstacles might delay or prevent the adoption of marketing automation:
Posts Tagged ‘2011 Marketing Automation Survey’
2011 Marketing Automation Survey Results: Barriers to Marketing Automation Adoption
Friday, August 5th, 20112011 Marketing Automation Survey Results: Marketing Automation Achievements and Priorities
Thursday, July 21st, 2011
Continuing with more highlights from our 2011 Marketing Automation Survey, today I would like to share the results of the respondents that are already using marketing automation to drive revenue. 361 respondents recorded their current marketing automation achievement levels and priorities and below are their answers to the question:
What Marketing Automation Techniques are you Currently Practicing? (more…)
2011 Marketing Automation Survey Results: Motivated to Automate
Thursday, July 14th, 2011Last month, we released the complete results of our 2011 Marketing Automation Survey and today I would like to highlight Figure 5: What Marketing Automation Benefits are Most Valuable? More than 65% of survey respondents have already implemented marketing automation or plan to do so in 2011. The table below shows which marketing automation benefits are viewed as most valuable: (more…)
