Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. Each company has a different corporate culture and approach to doing business so knowing how to balance these different marketing pieces is essential to creating a successful image that reflects the company’s goals. The well-known “Four Ps” model of marketing (price, promotion, product, and place) has been updated with the more customer focused “Four Cs” model (cost, communication, consumer, and convenience) but either way, marketing automation can make your company more successful by giving a power boost to your marketing mix. This is how LoopFuse can help you do better in each of these four areas. Read the rest of this entry »
Four Ways to Improve Your Marketing Efforts with Automation
February 15th, 2012 by Richard Murdock3 Tips for Lovers (of Marketing Automation)
February 7th, 2012 by Richard Murdock
It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. It’s that time of year again when people look at their lives and decide how they are going to celebrate that significant other in their lives. Or is it time when you look at your marketing automation solution and give it some of the attention it deserves? I forget. Either way, they following points are important to remember when treading the paths of love or marketing automation. Read the rest of this entry »
Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
February 1st, 2012 by Richard Murdock
Marketing Automation systems perform their best when the data fed in to them is clean. As a support team, we are often asked how customers can get the best data possible in to their LoopFuse account. I’ve been able to find some Excel tricks and formulas to help you clean up those lists before importing them in to your account. Read the rest of this entry »
10 B2B Sales and Marketing Metrics Worth Tracking
January 30th, 2012 by Robert Pease
This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog.
The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
You can get an on-demand recording of the full Webinar here, but below (with some qualifying thoughts & questions) are the 10 metrics.
Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important. Choosing the right metrics that will give you clarity and drive action in your business is most important. Read the rest of this entry »
Spice Up Marketing Automation with a Recipe for Success
January 24th, 2012 by Richard Murdock
I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
Just like a well-proven recipe, Marketing Automation programs (like LoopFuse) can generate success such as a 178% increase in deals if you start with the right software and get your processes in place to take advantage of it. Read the rest of this entry »
Know your prospect engagement funnel and other great points from Matt Heinz
January 18th, 2012 by Robert PeaseHere is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing.
There are some really great points made here about engaging prospects early, building out an editorial calendar to drive your content marketing strategy, reminding yourself to always have a call to action in any marketing message, and focusing on customer pain/outcomes vs. your features/benefits. Great stuff!
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Slides from Today's Webinar: How to Find, Influence, and Convert More Prospects Into Customers
January 17th, 2012 by Robert PeaseThank you to everyone who joined us today. Great questions and feedback for Matt Heinz of Heinz Marketing. As promised, here are the slides from today’s event and you can sign up for a free marketing brainstorm with Matt by clicking here.
Connect the dots to get the big picture of your prospects
January 17th, 2012 by Richard Murdock
One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. This gives you an overview of the history for any given prospect and lets you see the history of their interactions with your marketing automation process. Use the filters to see what information is most relevant to your current interests for that prospect. I use it every day when helping customers track down questions they may have like “Why didn’t this lead flow work as expected?” or “How did this prospect end up on this list?”
5 Steps to Launch an Email Campaign
January 9th, 2012 by Richard MurdockEvery good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage.
Our editor is divided into a five step process. Anytime during the campaign creation you can click on the progress bar at the top to skip to any step you need.
Why choose LoopFuse for your marketing automation needs?
January 6th, 2012 by Robert Pease
Ask Bob Scheier and he’ll tell you. In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his Lone Ranger Content Marketing post. Here is our favorite part:
Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. – just the type of clients that are a good fit for my more than 20 years experience covering IT vendors and customers. Their plug-ins for WordPress (my current CMS) were a big draw, (no need to rehost my Web site with them, as with HubSpot) and their integration with social media platforms. Besides, they offered a free trial for up to 500 prospects, which gives me the time to do a proof of concept without any financial pressure. While 500 names might be too small for some companies, it fits my high-quality list of PR and marketing pros who have opted in to receive my email newsletter (click here to subscribe).
The on-line tutorials seemed exceptionally well thought-through, and my first support experience was impressive indeed: A phone call 30 minutes after I had Tweeted a question about how to port existing contacts and content from Constant Contact (my incumbent email platform) to LoopFuse. LoopFuse tech support seems to be hanging out on Twitter a lot, and the quality of support for a free version bodes well for their commitment to customers.
Thanks Bob!
