Look foreard to touching base

Anecdotally, everyone in the Marketing Automation ecosystem says that once you have a Marketing Automation platform implemented, you never want to give it up. Clearly Matthew’s observations on CEO behavior attests to that and I believe it to.

However, if you’re not there and you need to give a nudge to your CEO to buy into the Marketing Automation trend, Have him review “The CEO’s Quickie Guide to Marketing Automation,” which will quickly give him/her an overview of why it is important ot the C-level executive:

http://allinio.com/resources/the-ceos-quickie-guide-to-marketing-automation/

Cheers,

Joe Zuccaro

The API makes it easy to monitor trial usage and make your lead nurturing campaign more relevant. For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. Once they’re using it, it may be a good time to send them additional documentation or support information. The API will make all of this a lot easier, especially since an API is something that software developers (within those software comapanies) are familiar with.

First, congratulations on the launch of FreeView. Without a doubt being the first to market with a a free offering is a huge step in the right direction for segments of the market. I concur and reported on this on the TheMarketingMojo – “what-does-free-mean-for-marketing-automation”.

As contradictory as this may seem, I don’t think what makes the LoopFuse FreeView offering unique is the fact that it is free marketing automation. Rather, what makes FreeView special is that it enables SMB marketers to experience in a low risk manner the effect a complete marketing automation package can have on their business. It’s critical for SMB marketers to minimize draining dollars from working budgets (on media buys and content development) until they fully understand how to successfully incorporate into their go-to market strategy.

I’d also argue that Eloqua is doing a great job of meeting the needs of specific market segments. For a small business their fees may seem like “gouging”, but for an enterprise they are offering a solution that meets enterprise needs. Yes, that is expensive, requires upfront consulting, and ongoing bodies to maintain, but that is frequently what an enterprise need. While I agree Eloqua is expensive, I think Eloqua meets the needs of a certain market. Just like LoopFuse with Freeview meets the needs of SMB marketers.

- Tewks

Thanks for the comments on my blog. I wish you luck with your FreeView offering. I’ve even taken up your offer and activated an account. Keep me posted on you developments.

For Marketing Automation the UK market follows the US maybe by 12 months or more. I’ll be listening out for you.