Comments for Loopfuse Marketing Automation Blog - The Mouth of the Funnel http://www.loopfuse.com/blog Sales and Marketing Automation Mon, 23 Jan 2012 10:56:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Tips for Better HTML Email Design by RobinW http://www.loopfuse.com/blog/2011/07/11/tips-for-better-html-email-design/comment-page-1/#comment-71853 RobinW Mon, 23 Jan 2012 10:56:42 +0000 http://www.loopfuse.com/blog/?p=2319#comment-71853 This is an interesting and useful resource on email design – so many sources I’ve come across in the past have not been as informative. Thanks for sharing these tips. This is an interesting and useful resource on email design – so many sources I’ve come across in the past have not been as informative. Thanks for sharing these tips.

]]> Comment on You do know what companies are visiting your web site, don't you? by Richard Murdock http://www.loopfuse.com/blog/2011/10/26/you-do-know-what-companies-are-visiting-your-web-site-dont-you/comment-page-1/#comment-68380 Richard Murdock Thu, 29 Dec 2011 19:03:35 +0000 http://www.loopfuse.com/blog/?p=2895#comment-68380 Bernardo, It's very reliable. Without going in to too many details on the blog, we base our company info on several factors, including the registered name of the IP address associated with the visitor's service used to connect to the Internet. You can find out more information on our Help forums at http://help.loopfuse.com, the preferred channel for asking questions like that. Bernardo,
It’s very reliable. Without going in to too many details on the blog, we base our company info on several factors, including the registered name of the IP address associated with the visitor’s service used to connect to the Internet. You can find out more information on our Help forums at http://help.loopfuse.com, the preferred channel for asking questions like that.

]]> Comment on You do know what companies are visiting your web site, don't you? by Bernardo http://www.loopfuse.com/blog/2011/10/26/you-do-know-what-companies-are-visiting-your-web-site-dont-you/comment-page-1/#comment-68377 Bernardo Thu, 29 Dec 2011 18:54:23 +0000 http://www.loopfuse.com/blog/?p=2895#comment-68377 How reliable is this feature? I am using free-view and during some testing my own company is cataloged as "MAC computing". We are not Apple nor anything related to them. Is this some lack of the free account? How reliable is this feature? I am using free-view and during some testing my own company is cataloged as “MAC computing”. We are not Apple nor anything related to them. Is this some lack of the free account?

]]> Comment on Increase prospect & lead capture rates ... create an "Engagement Zone" by Brandon Dudley http://www.loopfuse.com/blog/2011/09/13/increase-prospect-lead-capture-rates-create-an-engagement-zone/comment-page-1/#comment-61256 Brandon Dudley Tue, 01 Nov 2011 15:44:34 +0000 http://www.loopfuse.com/blog/?p=2634#comment-61256 This was a great post. It shows different ways to really hit engagement for how the customer wants rather than what a marketer thinks the customer wants. This was a great post. It shows different ways to really hit engagement for how the customer wants rather than what a marketer thinks the customer wants.

]]> Comment on When Do Startups Need to Hire a Marketing Person? by Brian http://www.loopfuse.com/blog/2011/08/11/when-do-startups-need-to-hire-a-marketing-person/comment-page-1/#comment-60372 Brian Fri, 21 Oct 2011 23:41:13 +0000 http://www.loopfuse.com/blog/?p=2465#comment-60372 Good post. I think the hairy challenge if you're a founder who is technical but with little marketing chops is whether to hire a full time person or a vendor. Important to get someone good and someone who is invested in the business. Another important point ... I had an experience previously where a founder of an early phase startup kept asking me for a marketing plan. I kept refusing to create one because the product wasn't defined, the audience wasn't determined and therefore creating a traditional marketing plan was a waste of everyone's time. if you do hire a marketing person, make sure your investors know to not expect a "marketing plan" for a while. What you need is someone with marketing skills who understands what questions to ask in the build/measure/learn loops during customer development. The marketing person's job is to start refining their own hypothesis model of a marketing plan that needs to be ready before a scaled launch. The only exception perhaps is if the team feels that buzz should be created during the customer development phase to build anticipation and/or attract investors. Good post.
I think the hairy challenge if you’re a founder who is technical but with little marketing chops is whether to hire a full time person or a vendor. Important to get someone good and someone who is invested in the business.

Another important point … I had an experience previously where a founder of an early phase startup kept asking me for a marketing plan. I kept refusing to create one because the product wasn’t defined, the audience wasn’t determined and therefore creating a traditional marketing plan was a waste of everyone’s time.

if you do hire a marketing person, make sure your investors know to not expect a “marketing plan” for a while. What you need is someone with marketing skills who understands what questions to ask in the build/measure/learn loops during customer development. The marketing person’s job is to start refining their own hypothesis model of a marketing plan that needs to be ready before a scaled launch. The only exception perhaps is if the team feels that buzz should be created during the customer development phase to build anticipation and/or attract investors.

]]> Comment on Yes, Virginia, marketing automation is good for your company by Eric Goldman http://www.loopfuse.com/blog/2011/09/19/yes-virginia-marketing-automation-is-good-for-your-company/comment-page-1/#comment-56909 Eric Goldman Mon, 19 Sep 2011 21:39:53 +0000 http://www.loopfuse.com/blog/?p=2584#comment-56909 Robert; Great post - thanks for sharing. As you said, the founders of HubSpot wrote the book on Inbound. HubSpot tools are designed to help attract the right traffic. And they're quite good at that, but as you point out their purchase of Performable is to add marketing automation to their tool's capabilities. We agree so much with your assessment that one needs both an Inbound Marketing strategy and tools, and a Marketing Automation strategy and tools, that we call the combined system Inbound Marketing Automation (IMA). The driving forces behind Inbound's ability to "get found online" are Social Media, SEO and if needed PPC. Used properly, they do attract the right visitors: your keywords bring them, which makes them "right". Marketing Automation gives you a way to handle the increased number of requests for information in a timely and reliable way, 24/7. And a way to score and qualify these visitors. And - with their permission, nudge them along their buying cycles. Inbound Marketing Automation is provable - you can calculate ROI for marketing using it. It gets better and better as you use it because it's based on science rather than guesswork; and it lowers costs. I'm biased, but I think our slogan says it all: More leads of higher quality at lower cost. Robert;
Great post – thanks for sharing.
As you said, the founders of HubSpot wrote the book on Inbound. HubSpot tools are designed to help attract the right traffic. And they’re quite good at that, but as you point out their purchase of Performable is to add marketing automation to their tool’s capabilities.

We agree so much with your assessment that one needs both an Inbound Marketing strategy and tools, and a Marketing Automation strategy and tools, that we call the combined system Inbound Marketing Automation (IMA).

The driving forces behind Inbound’s ability to “get found online” are Social Media, SEO and if needed PPC. Used properly, they do attract the right visitors: your keywords bring them, which makes them “right”. Marketing Automation gives you a way to handle the increased number of requests for information in a timely and reliable way, 24/7. And a way to score and qualify these visitors. And – with their permission, nudge them along their buying cycles.

Inbound Marketing Automation is provable – you can calculate ROI for marketing using it. It gets better and better as you use it because it’s based on science rather than guesswork; and it lowers costs. I’m biased, but I think our slogan says it all: More leads of higher quality at lower cost.

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