Loopfuse Marketing Automation Blog - The Mouth of the Funnel » Uncategorized http://www.loopfuse.com/blog Sales and Marketing Automation Wed, 01 Feb 2012 10:13:07 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Our customers say it best... http://www.loopfuse.com/blog/2011/09/16/our-customers-say-it-best/ http://www.loopfuse.com/blog/2011/09/16/our-customers-say-it-best/#comments Fri, 16 Sep 2011 13:08:36 +0000 Robert Pease http://www.loopfuse.com/blog/?p=2688 We love our customers and nothing makes us happier than to hear from them about how they are using LoopFuse to grow their businesses.  During our recent webinar on Optimizing Content, Jay Humphries from S-cube, Inc. shared this with us:

“I may be biased, but I’ve researched this AT LENGTH!!!!!! and have found and experienced LoopFuse is the BEST bang for the buck! Exceptional value, ease of use, and can grow with your cross channel and CRM systems as far as you want to take it.”

Thanks Jay! We’re glad to hear it!

Tell us how you use LoopFuse or what it means to your business and we’ll profile you here too!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

]]> http://www.loopfuse.com/blog/2011/09/16/our-customers-say-it-best/feed/ 0 Join us 9/13 at 2pm ET for Optimizing Content: How to reach your prospects with the right message at the right time http://www.loopfuse.com/blog/2011/09/11/join-us-913-at-2pm-et-for-optimizing-content-how-to-reach-your-prospects-with-the-right-message-at-the-right-time/ http://www.loopfuse.com/blog/2011/09/11/join-us-913-at-2pm-et-for-optimizing-content-how-to-reach-your-prospects-with-the-right-message-at-the-right-time/#comments Mon, 12 Sep 2011 00:21:03 +0000 Robert Pease http://www.loopfuse.com/blog/?p=2604 A finely crafted marketing message isn’t worth much if it doesn’t reach the right people. If you engage your prospects at the right time, but with the wrong message, your efforts will be equally fruitless.

Join us as Marcus Tewksbury and Sharon Zaugh from The Marketing Mojo teach you how to craft the proper message targeted at the intended audience at the best time.

What you will learn:

  • A definition of the buyer’s journey and its stages
  • Examples of the types of content that map to each stage of the buyer’s journey
  • Industry benchmarks for demand funnel conversion rates
  • How to analyze your demand funnel and determine stages of low conversion
  • How to best optimize your content to focus on stages with the greatest potential for improved conversion

Space is limited. REGISTER NOW!

RECORDING AVAILABLE: if you can’t make it, you can still register so you’ll receive the recording afterwards

Marcus TewksburyMarcus Tewksbury
Marcus Tewksbury is a product strategy and business development expert with over 15 years of experience defining, marketing, and ultimately selling new B2B marketing services and technology offerings.

Today, Marcus focuses on strategic accounts for Experian Marketing Services, where he partners with marketing executives on how to best harness their customer relationships to develop “big ideas” that open new markets and expands revenue opportunities with existing ones.

Marcus is a frequent speaker and writer, having appeared or been cited in publications such as Mashable.com, USAToday and The Wall Street Journal. Marcus has been a guest lecturer at such institutions as Georgetown University and The University of Chicago.  He is also an active advisor to LoopFuse.

More on Marcus’s thought leadership can be found on his award winning blog, The Marketing Mojo.

Sharon ZaughSharon Zaugh
Sharon Zaugh has nearly a decade of B2B marketing experience and for the last six years has been focused in the marketing technology space. Working in both the professional services and software industries, Sharon has experience implementing and managing both custom-developed and standard CRM and Marketing Automation systems.

In her role as Digital and Database Marketing Manager at Alterian, Sharon oversees the campaign and lead management activities for Alterian’s Americas region.

You can read more from Sharon on Alterian’s blog, Engaging Times, and look for her contributions on Marcus’s blog, The Marketing Mojo.

We look forward to it and hope you can join us,

]]> http://www.loopfuse.com/blog/2011/09/11/join-us-913-at-2pm-et-for-optimizing-content-how-to-reach-your-prospects-with-the-right-message-at-the-right-time/feed/ 0 When Do Startups Need to Hire a Marketing Person? http://www.loopfuse.com/blog/2011/08/11/when-do-startups-need-to-hire-a-marketing-person/ http://www.loopfuse.com/blog/2011/08/11/when-do-startups-need-to-hire-a-marketing-person/#comments Thu, 11 Aug 2011 10:02:44 +0000 Robert Pease http://www.loopfuse.com/blog/?p=2465 Knowing when the time is right to bring on someone to focus on marketing can be a tough call for entrepreneurs running a Lean Startup.  For most new businesses, marketing is seen as a luxury that is both inaccessible on a shoestring budget and, at the same time, essential to the development of a new venture. Customer development is needed to generate sales revenue, but knowing when to allocate precious resources to startup marketing can be a challenge. The issue of when startups need to hire their first marketer is one of the “chicken or the egg?” questions of the entrepreneurial world.

Lean Startup Principles

When Eric Ries first pitched the idea of a Lean Startup in his September 2008 blog post, he listed three essential characteristics of current trends influencing the evolving landscape of startups. These characteristics include:

  • The use of open source and free software
  • Application of agile development methodologies that support creativity
  • Rapid customer development

The underlying premise of the entire Lean Startup concept is the elimination of any waste during business development while decreasing the time it takes to deliver a product or service to the end user.

Customer Development Reduces Waste and Increases Efficiency

Based on the ideas presented by Eric, the answer to the question of when startup marketing needs to begin is simple – customer development and marketing is an integral part of the Lean Startup process. Entrepreneurs need to consider rapid-deployment marketing as part of their business development plan, and integrate the concept of customer development into all aspects of product development.

Customer Needs Drive Business

In his July 2010 blog, Daniel McKenzie discusses the concepts of Lean Startup, Design Thinking and Customer Development, focusing on the paradigm shift that has occurred among businesses that now focus on customer needs.

Daniel points out the similarities between these three business development concepts, and the common focus of integrating customer development into product development. He further discusses that the customer development method suggests that startups have two interdependent teams, one focused on customer development and the other on product development.

For entrepreneurs looking to follow the Lean Startup method of customer development, startup marketing begins on day one. A marketer is an essential part of the business plan, and hiring a startup marketer will lead to reduced waste and increased revenue by providing valuable customer research and recruitment to drive targeted product development.


We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

This is a guest post by Robert Pease who was most recently Vice President of Marketing for Seattle-based Gist, Inc. which was acquired by Research In Motion, Inc. in February 2011.  More on Robert can be found on his Reply To All blog or you can follow him on Twitter.

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