Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. Each company has a different corporate culture and approach to doing business so knowing how to balance these different marketing pieces is essential to creating a successful image that reflects the company’s goals. The well-known “Four Ps” model of marketing (price, promotion, product, and place) has been updated with the more customer focused “Four Cs” model (cost, communication, consumer, and convenience) but either way, marketing automation can make your company more successful by giving a power boost to your marketing mix. This is how LoopFuse can help you do better in each of these four areas. (more…)
Archive for the ‘Thought Leadership’ Category
Four Ways to Improve Your Marketing Efforts with Automation
Wednesday, February 15th, 201210 B2B Sales and Marketing Metrics Worth Tracking
Monday, January 30th, 2012
This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog.
The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
You can get an on-demand recording of the full Webinar here, but below (with some qualifying thoughts & questions) are the 10 metrics.
Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important. Choosing the right metrics that will give you clarity and drive action in your business is most important. (more…)
Know your prospect engagement funnel and other great points from Matt Heinz
Wednesday, January 18th, 2012Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing.
There are some really great points made here about engaging prospects early, building out an editorial calendar to drive your content marketing strategy, reminding yourself to always have a call to action in any marketing message, and focusing on customer pain/outcomes vs. your features/benefits. Great stuff!
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
Slides from Today's Webinar: How to Find, Influence, and Convert More Prospects Into Customers
Tuesday, January 17th, 2012Thank you to everyone who joined us today. Great questions and feedback for Matt Heinz of Heinz Marketing. As promised, here are the slides from today’s event and you can sign up for a free marketing brainstorm with Matt by clicking here.
Marketing automation services are the rocket, but content is the fuel
Wednesday, January 4th, 2012
This is a guest post by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle).
One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services.
Increasingly, the “what is content marketing?” question is being replaced with the “how do we do it efficiently and effectively to raise awareness, generate leads and convert more sales?” question. One answer is marketing automation. (more…)
Not another year end list
Friday, December 30th, 2011
The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing.
Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners.
Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers. Thanks to companies with much larger marketing budgets and megaphones like Marketo, Hubspot, and Eloqua, the market is increasingly understanding what this is all about and the benefits that are possible. You don’t have to be a huge enterprise or have a big IT budget to experience the benefits from smart lead flows, helpful content, and prioritized sales opportunities. That’s why we’re here and that’s why we have done our best to remove all the friction to getting started with marketing automation with a free version and a paid version that is definitely friendly to the marketing budget.
We believe 2012 will be a huge year for marketing technology as some of the companies above have their IPOs and marketing professionals continue to raise the bar at their companies with new levels of prospecting, engagement, and performance measurement.
Here’s to a happy, healthy, and prosperous 2012!
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
Tips on email marketing, a marketing automation blueprint, and examples of B2B lead nurturing top the list of most popular posts of 2011
Tuesday, December 27th, 2011
The end of the year is a time to take inventory of your accomplishments as well as look forward to the opportunities a new year offers. We are very excited about 2012 here at LoopFuse and wanted to share the three most popular Mouth of the Funnel blog posts for 2011. Here they are ranked by views for the year:
1. The Ten Do’s and Don’ts of Email Marketing
2. Marketing Automation Blueprint – The Ultimate “How To” Guide
3. Real World Examples of B2B Lead Nurturing
Thank you all for helping us make this list. We couldn’t have done it without you!
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
3 Things You Can Do Right Now to Increase Customer Acquisition Rates
Thursday, December 22nd, 2011- Sign up for a LoopFuse marketing automation trial account
- Create a editorial content calendar as part of your content marketing plan
- Implement the content in a lead flow with LoopFuse!
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
The 2 Keys to Lead Nurture Messaging
Monday, December 19th, 2011This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo, a group of online marketing strategy experts. Interested in doing a guest post? Let us know!
The 2 Keys to Lead Nurture Messaging:
1. Get to the point
2. Use your real estate wisely
When you talk about lead nurture, most marketers tend to think in terms of sending useful, relevant content to your users and fans, or personalized, helpful “check-in” notes from customer service and sales reps. I’d like to spend some time looking at different types of lead nurture and transactional messages from 3 diverse companies. I’ll be pointing out some things that, in my humble opinion, they’ve done well — and a few things they didn’t get quite right.
Our first subject is an Airbnb email reminding you to review your recent host. If you’re not familiar with Airbnb — it’s a service that lets you connect with people, private residents, who will rent out their apartments, houses and rooms to you for a negotiated fee. (more…)
Philosophical Questions of a Marketing Automation Prospect
Thursday, December 8th, 2011
The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse. I came to the conclusion that there are questions surrounding the existence of a Prospect that every marketer wants to know the answer for. These are questions that, if answered, can help provide better insight to the marketing/sales pipeline and increase sales effectiveness. Like their philosophical counterparts, these questions can have different answers based on who is asking the question but, unlike them, these questions can also have specific answers that lead to measurable results. (more…)
