The year 2012 is right around the corner and we see big things ahead.  Not just for us here at LoopFuse but for anyone involved in sales or marketing.

Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners.

Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers.  Thanks to companies with much larger marketing budgets and megaphones like Marketo, Hubspot, and Eloqua, the market is increasingly understanding what this is all about and the benefits that are possible.  You don’t have to be a huge enterprise or have a big IT budget to experience the benefits from smart lead flows, helpful content, and prioritized sales opportunities.  That’s why we’re here and that’s why we have done our best to remove all the friction to getting started with marketing automation with a free version and a paid version that is definitely friendly to the marketing budget.

We believe 2012 will be a huge year for marketing technology as some of the companies above have their IPOs and marketing professionals continue to raise the bar at their companies with new levels of prospecting, engagement, and performance measurement.

Here’s to a happy, healthy, and prosperous 2012!

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