Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage.
Our editor is divided into a five step process. Anytime during the campaign creation you can click on the progress bar at the top to skip to any step you need.
Using email based marketing campaigns is an effective and affordable way for companies to acquire new customers and build brand awareness. Activities such as email opens, forwards, and click throughs can be tracked and analyzed to provide insight into campaign effectiveness.
In order to better enable the tracking of this information, we recommend using a best practices approach when building the email message and present it here in an easy what to do and, more importantly, what not to do format:
Do:
Don’t:
Oh, and one more thing – get them to load the images.
The secondary objective of an email campaign is to get the recipient to load the images of the message. Without having the images loaded, there is no way to track opens unless they click a link in the email so make them curious! For example, provide a column of the email message containing images that have a text header indicating the content of the image that they must click on to see the full content.
This post will be about designing the HTML layout of your email campaigns. For most of the web designers out there, I feel your pain when it comes to designing HTML for email. It’s so much easier and more flexible to use CSS rather than older HTML methods. Unfortunately the email client world has not moved on much from the 1990’s and that means that new developers that have always coded in CSS must learn the coding methods of yesteryear and produce HTML that will work in those clients. So here are a few tips when tackling email campaign layout. (more…)
When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. I soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales.
So how is it that today’s B2B Marketing professionals think? Enter the 4Cs:
There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. I have emails that have been created and built into leadflows so that my existing database of users feel the LoopFuse love and we continue to educate them on the best practices within the product. In addition, there are prospects that we reach out to through email marketing to help educate them on marketing automation and the benefits of utilizing such a tool.
No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Because once that button has been pressed – there is no going back.
Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI.
The list below is composed of technology and usability items that we believe are a base-line for achieving increased deliverablity rates from your email marketing campaigns.
Enhancements in this Release:
In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. The entire user-interface was redesigned from the ground up, in an effort to improve usability, deliverability, minimize test cycles, and provide eye-popping real-time analytics on your awesome email creations. Enhanced usability and testing capabilities makes it easier than ever for you to test your email content rendering as you are working on it. Real-time email campaign analytics means you no longer have to wait to measure results of your awesome creation.
Changes in this Release:
This is a significant change in the way we handle email personalization. As of this release, LoopFuse OneView will use the latest contact information to personalize email content. In the past, LoopFuse used the contact information that was associated with a particular list member.
Special thanks to our customers for submitting these and other feature requests via the LoopFuse Community!
And now the fifth way marketing automation provides job security for marketers from 5 Ways Marketing Automation Provides Job Security for Marketers. Below is the excerpt from the white paper:
“5. Make Marketing Intelligence Actionable
For most marketers, the challenge with channel proliferation is not a lack of data, but a lack of data integration. Disparate systems (email marketing, web analytics, landing page creation tools, digital asset management, and CRM) often fail to bring critical information together in one centralized location. Marketing automation tools should integrate with CRM solutions (e.g. Salesforce.com) to deliver a centralized source of multi-channel analytics for one version of the truth in simple, drill down dashboard reporting designed for marketers.
Website Analytics allow organizations to quickly assess website trends with accurate statistics covering a wide-range of metrics. This type of real-time insight is critical to marketers so they can identify areas of improvement and better tune the website to increase message response. Likewise, marketers can measure response and engagement by incorporating call to action website links in email campaigns.
It’s also important for marketers to track the success of their email campaigns, in real-time, to make adjustments or additions to a campaign based on user response. Marketing automation can provide comprehensive reporting across CRM and marketing tools, so marketers can see a complete picture of recipient activity, email bounces, bad email data, link activity, geographic breakdowns, as well as associated opportunity. Comprehensive reporting allows marketers to adequately judge the effect of marketing campaigns on real dollars.
Job Security Scorecard:
Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers
Last week, we released 5 Ways Marketing Automation Provides Job Security for Marketers, and we have received very positive feedback from B2B marketers. So, I’ve decided to share more sections of the white paper to help marketers be more effective within their organizations. Here is an excerpt of the first way marketing automation provides job security for marketers:
“1. Track customer engagements and qualify the best leads for sales:
The process of engaging with customers and prospects across one or more channels is complex, and marketers simply can not realistically build relevant, timely, personalized relationships with every prospect unless they can automate this engagement. Marketers need to realize, it’s not about the quantity of leads, rather it’s about quality of leads. Marketing automation can help marketers review their pipeline and find out the attributes of the best opportunities and then automate prospect nurturing so only the most qualified and educated prospects are passed to sales as “sales-ready” leads backed by qualified and verified data.
Marketing automation tools integrate email marketing, web analytics, landing page creation, and other marketing channels for a comprehensive account-by-account view of the customer engagement. By tracking the number of “sales-ready” leads that are passed to sales over time, marketers can literally demonstrate how effective marketing collateral has been at converting prospects into qualified opportunities. Marketers gain credibility with sales and executive stakeholders when they can demonstrate exactly how the marketing budget translated into top-line opportunities for the organization.
Job Security Scorecard:
Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers
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