Check out our new Activity Stream for a real-time view of marketing performance

October 7th, 2013 by Robert Pease

We are very excited to announce the addition of our Activity Stream to the LoopFuse marketing automation platform.  This is a rolled up and real-time view of all major prospect activities from email campaign actions (opens/clicks) to form completions to web pages viewed.

You can access the new Activity Stream from the Dashboards menu (Dashboard>Activity Streams).  You’ll then see your very own Activity Stream and can easily filter your view by selecting (or deselecting) what you want to see from the “Filter” drop down menu in the upper right.

We are releasing the Activity Stream in “preview” mode so there may be some bugs and room for improvement so please let us know about both and we’ll get cranking on the next version.

Also, here is a quick video overview that covers major functionality and use.

Enjoy!

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LoopFuse Adds Activity Stream for Real-Time View of Marketing Performance

New Dashboard Shows Prospect Activity and Campaign Performance As It Happens

Atlanta, GA, October 7, 2013 – LoopFuse, a cloud-based marketing automation software company, today announced the availability of its new Activity Stream dashboard designed to give both marketing and sales professionals a real-time view of their online marketing activities and prospect actions.

Available with all paid and trial accounts in “preview” mode, the Activity Stream includes the ability to filter results by prospect action as well as drill down to specific prospect details including lead score, full pageview history, and all email campaign activity.   Actions reported in the Activity Stream include:

  • Web page views by both prospects and anonymous visitors

  • Email campaign opens by prospect

  • Email campaign clicks by prospect

  • Form registrations by prospect

“We consume status updates from our favorite social networks in a feed format,” said Robert Pease, CEO of LoopFuse.  “Applying this same concept to a business tool like LoopFuse allows our customers to see in real-time how their marketing campaigns are performing whether they are sitting at their desks or on the go with their mobile devices.”

To try the Activity Stream, sign up or log in to LoopFuse and select “Activity Stream” in the Dashboard menu: https://www.loopfuse.com

LoopFuse offers an on-demand marketing automation platform for small-to-medium sized businesses and is unique in the industry with its “try before you buy” FreeView version which provides access to the benefits of marketing automation at no initial cost.  Read more about Plans and Pricing.

About LoopFuse, Inc.

LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting.  Once in place, you’ll see more qualified leads, shorter sales cycles, increased marketing and sales efficiency, and the automation of once manual and repetitive tasks. In short, we help you generate revenue faster.  For more information on LoopFuse, please visit http://www.LoopFuse.com.

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