LoopFuse and Nearstream combine to offer social customer engagement with marketing automation

January 8th, 2013 by Robert Pease

We are excited to announce that LoopFuse and Nearstream are merging into one company.  Combining the two companies adds full featured marketing automation to innovative and unique social marketing capabilities.

Social media in many ways represents the greatest opportunity for true one-to-one prospect engagement and communication.  Rather than a focus on quantity, social engagement is about personal connections and Nearstream provides the ability to surface the best opportunities for engagement in an efficient and timely way.  Watch the quick video below to learn more about Nearstream:

We will continue to offer our marketing automation platform under the LoopFuse brand and will be adding an integrated offering going forward.

Nearstream is currently in a limited release beta and you can sign up to try it by clicking here.  All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts.

We are very excited about the future and our goal of making people better marketers.  Great things ahead!

Robert Pease, CEO & Bradley Young, CTO

Below is the full press release:

Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation

New company offers marketing automation plus an innovative social engagement approach to identify sales opportunities based on buyer intent.

Seattle, WA, January 8, 2013 – LoopFuse, a cloud-based marketing automation software company, today announced that it has completed a merger with Nearstream, a provider of social engagement software.  The combined company to be called Nearstream offers an integrated customer engagement and automated marketing platform spanning web, email, and social.

Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis.  The combined products create a unique offering covering web, email, and social in a way that puts the buyer and their needs first and helps business better find, engage, and close sales opportunities.

“Social media is an increasingly important part of B2B marketing, ” said Sean Dwyer, CEO of LoopFuse.  “Combining LoopFuse’s marketing automation platform with Nearstream’s social engagement capabilities gives marketers a true end-to-end marketing system for today and the future.”

“Nearstream helps companies better identify and engage with people based on their stated needs, ” said Robert Pease, CEO of Nearstream.  “Bringing Nearstream’s ability to identify buyer intent via social signals together with LoopFuse’s automated marketing capabilities helps sales and marketing professionals better engage the right person at the right time with the right message.”

Nearstream is based in Seattle, Washington and LoopFuse operations will continue in Atlanta, Georgia with the products being offered under their respective brands with further integration planned.  Robert Pease will lead the company as CEO along with CTO Bradley Young. LoopFuse CEO Sean Dwyer joins the Nearstream board of directors.

To learn more about LoopFuse or sign up for a free trial, please visit http://www.loopfuse.com

To learn more about Nearstream or sign up for the beta, please visit http://www.nearstream.com

About Nearstream, Inc.

Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream is a privately held company based in Seattle, WA. For more information, please visit http://www.nearstream.com

About LoopFuse, Inc.
LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting.  Once in place, you’ll see more qualified leads, shorter sales cycles, increased marketing and sales efficiency, and the automation of once manual and repetitive tasks. In short, we help you generate revenue faster.  For more information on, please visit http://www.LoopFuse.com.

For more information contact:

Nearstream
pr@nearstream.com
tel. +1.206.327.0397

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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