Less Really Is More - Getting The Right Number of Fields on Your Form

April 2nd, 2012 by Robert Pease

Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates?  According to the folks over on the Marketing Experiments Blog, it is not.  They ran a series of tests around fields in forms and came up with some interesting data to reinforce that less really is more.  Enjoy!

Reducing Form Fields

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This entry was posted on Monday, April 2nd, 2012 at 10:54 am and is filed under Lead Capture, Marketing Automation, Thought Leadership. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Less Really Is More - Getting The Right Number of Fields on Your Form”

  1. Leonardo Vergani says:
    April 2, 2012 at 3:57 pm

    Any data about how this numbers affect the bottomline?

    If you ask for too much information, you will generate less leads, but (probably) more high quality ones.
    If you generate too much leads, you will overwhelm your sales people with unqualified people or fake email/phone numbers.