Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates? According to the folks over on the Marketing Experiments Blog, it is not. They ran a series of tests around fields in forms and came up with some interesting data to reinforce that less really is more. Enjoy!
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