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Identified Doubles Revenue With LoopFuse
Marketing Automation Key to Increased Performance of Inside Sales Organization
Atlanta, GA, February 21, 2012 – LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced that Identified, Inc., the professional social network that pioneered the Identified Score, selected LoopFuse OneView for their marketing automation needs.
“Loopfuse has been a game-changer for our inside sales organization,” said Jen Picard, Product Marketing Director of Identified. “It has helped us identify sales-ready leads and nurture those that aren’t yet ready to buy, effectively helping us double sales revenues month-over-month since October.”
Identified lets you know how ‘in demand’ your skills and background are in the market right now and needed an affordable and efficient way to highlight sales ready leads for their inside sales team as well as provide automated email follow up for its enterprise prospects. LoopFuse OneView’s ability to accurately score leads based on buying interest and execute automated email follow up campaigns met these needs and was operational in a matter of days.
“Identified exemplifies our favorite type of customer,” said Sean Dwyer, CEO of LoopFuse. “They are innovative, growing fast, and need the benefits that marketing automation delivers without the cost, overhead, and hassle of more complex alternatives.”
“The case for automating your lead management process is very clear,” said Trip Kucera, Senior Research Analyst at Aberdeen Group. “Aberdeen’s research shows that top performing companies are over 40% more likely than all other companies to use lead management technology to score, nurture and prioritize in-bound leads.”
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About Identified, Inc.
Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates see how they are ranked by companies. Identified analyzes the work history, education, and demographic data of 202 million Facebook users, and tracks the hiring behaviors of thousands of companies to produce an Identified Score for people, companies, and schools. Over 1.5 million professionals, and corporations, access Identified Scores to evaluate career opportunities and make hiring decisions. Founded in 2010 and headquartered in San Francisco, Identified is the largest database of professional information based on Facebook. Identified was conceived as a data research initiative at Stanford University’s MBA and Engineer programs by Brendan Wallace and Adeyemi Ajao and grew virally across campus, signing up 80 percent of the university in just one week before being shut down by administration. Subsequently, Identified raised $5.5M from Draper Fisher Jurvetson’s Tim Draper and Bill Draper, Innovation Endeavors and others. For more information and to find out your Identified Score, visit www.identified.com.
About LoopFuse, Inc.
LoopFuse, the first and only provider of free marketing automation, is the leader in on-demand lead management solutions designed specifically for SMBs. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta, GA. For more information on LoopFuse, please visit http://www.LoopFuse.com.
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