LoopFuse has been invited to attend a panel on “Converting the Open Source Lead Funnel” at this year’s Open Source Business Conference (OSBC). Although I would never pass up a chance at listening to Matt Asay blabber on about the wonders of OSS, backed by a slide deck with such OSS visionaries as Homer Simpson, this year’s OSBC aims to provide a wealth of information beyond that to any and all OSS companies; from competitive advantage topics, marketing essentials, community relations, and legal issues. This is a must-attend conference for any OSS entrepreneur and OSS executive.
The panel I will be taking part in, is similar to last year’s “Downloads to Dollars” panel, where OSS marketers discussed what works/doesn’t in OSS marketing initiatives. The 451 Group’s Raven Zachary will be moderating the panel. I will be joined by some heavy hitters in the OSS world – from Alfresco, Zend, and SugarCRM.
So if any of you are wondering, “Can LoopFuse crack the open source conversion conundrum?“, as the 451 Group’s Matthew Aslett asks, this is the place to get answers. Attendees are always free to ask me how we “cracked” it at JBoss, using a dysfunctional marketing automation product, and how our current OSS customers are leveraging our knowledge with a superior product/service offering today.