I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
Just like a well-proven recipe, Marketing Automation programs (like LoopFuse) can generate success such as a 178% increase in deals if you start with the right software and get your processes in place to take advantage of it. Read the rest of this entry »
Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing.
There are some really great points made here about engaging prospects early, building out an editorial calendar to drive your content marketing strategy, reminding yourself to always have a call to action in any marketing message, and focusing on customer pain/outcomes vs. your features/benefits. Great stuff!
Thank you to everyone who joined us today. Great questions and feedback for Matt Heinz of Heinz Marketing. As promised, here are the slides from today’s event and you can sign up for a free marketing brainstorm with Matt by clicking here.
One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. This gives you an overview of the history for any given prospect and lets you see the history of their interactions with your marketing automation process. Use the filters to see what information is most relevant to your current interests for that prospect. I use it every day when helping customers track down questions they may have like “Why didn’t this lead flow work as expected?” or “How did this prospect end up on this list?”
Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage.
Our editor is divided into a five step process. Anytime during the campaign creation you can click on the progress bar at the top to skip to any step you need.
Ask Bob Scheier and he’ll tell you. In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his Lone Ranger Content Marketing post. Here is our favorite part:
Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. – just the type of clients that are a good fit for my more than 20 years experience covering IT vendors and customers. Their plug-ins for WordPress (my current CMS) were a big draw, (no need to rehost my Web site with them, as with HubSpot) and their integration with social media platforms. Besides, they offered a free trial for up to 500 prospects, which gives me the time to do a proof of concept without any financial pressure. While 500 names might be too small for some companies, it fits my high-quality list of PR and marketing pros who have opted in to receive my email newsletter (click here to subscribe).
The on-line tutorials seemed exceptionally well thought-through, and my first support experience was impressive indeed: A phone call 30 minutes after I had Tweeted a question about how to port existing contacts and content from Constant Contact (my incumbent email platform) to LoopFuse. LoopFuse tech support seems to be hanging out on Twitter a lot, and the quality of support for a free version bodes well for their commitment to customers.
We are very excited to have Matt Heinz, President of Heinz Marketing, leading this discussion about strategies and tactics for converting prospects into customers.
Please join us on Tuesday, January 17 at 1pm ET/10am PT!
It’s harder than ever to get your voice heard, find prospects who need what you’re selling, and get their attention long enough to close the deal. But successful businesses nationwide are doing just that, often at a fraction of the cost of traditional advertising and marketing.
This webcast will walk through a specific framework your business can follow to find the right prospects, earn their attention & trust, then convert them into long-time, loyal customers. You’ll walk away with specific plans, best practices and strategies to impact your sales & marketing results right away.
One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services.
Increasingly, the “what is content marketing?” question is being replaced with the “how do we do it efficiently and effectively to raise awareness, generate leads and convert more sales?” question. One answer is marketing automation. Read the rest of this entry »
I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. This year was the “Year of the Puzzle” at the Murdock household, right down to the Mr. Potato Head that my two year old received. It got me to thinking about how many puzzles there are in a day to day routine. Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. Read the rest of this entry »
The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing.
Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners.
Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers. Thanks to companies with much larger marketing budgets and megaphones like Marketo, Hubspot, and Eloqua, the market is increasingly understanding what this is all about and the benefits that are possible. You don’t have to be a huge enterprise or have a big IT budget to experience the benefits from smart lead flows, helpful content, and prioritized sales opportunities. That’s why we’re here and that’s why we have done our best to remove all the friction to getting started with marketing automation with a free version and a paid version that is definitely friendly to the marketing budget.
We believe 2012 will be a huge year for marketing technology as some of the companies above have their IPOs and marketing professionals continue to raise the bar at their companies with new levels of prospecting, engagement, and performance measurement.
I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
