Leadership
Roy Russo, Chief Executive Officer
Roy is helping LoopFuse to fulfill its vision and extend the adoption of demand generation solutions
to marketing and sales organizations through an innovative open source business model. To this end
Roy is responsible for overall strategy, management, and expansion.
Roy comes to LoopFuse following three years with JBoss/Red Hat where, as the Co-Founder of the JBoss
Portal project, he led the successful incubation and launch of an enterprise portal product. Prior to
JBoss, Roy worked at Sevista Messaging Technologies and SilverPOP, where he helped innovate the email
marketing space over a five year process.
Roy has a BA in Economics, from Florida International University.
Tom Elrod, Chief Technology Officer
Tom leads the LoopFuse software development team. He is responsible for the development process and
for
defining the technology, architecture and functionality for LoopFuse products with the aim to make
them the
best solutions for customers.
Tom comes to LoopFuse after 3 years at JBoss/Red Hat, where he was the lead architect for JBoss
Remoting.
Prior to JBoss, Tom led the effort to build an enterprise-class email marketing technology at
SilverPOP.
Tom has also served as an expert member on several specifications within the Java Cummunity
Process as well as President of the Atlanta Java Users Group.
Tom holds a B.B.A. in Computer Information Systems, from Georgia State University.
Board of Advisors
Matt Asay, Advisor
Matt Asay has been involved with open source since 1998, and is one of the
industry's leading open source business strategists. Asay is currently
general manager, Americas, and VP of Business Development for Alfresco, the
open source leader in Enterprise Content Management.
Prior to Alfresco, Asay was on the founding team of Novell's Linux Business
Office in 2002 and was an early agitator for the company's shift to open
source. In 2003 Asay founded the Open Source Business Conference, now owned
by IDG's InfoWorld, the industry's premier open source strategy event, and
has served as an Entreprenuer-in-Residence for Thomas Weisel Venture
Partners, focusing on open source investment opportunities. Before Novell,
Asay was General Manager at Lineo, an embedded Linux software startup, where
he ran Lineo's Network & Communications business.
Asay earned his Juris Doctorate degree at Stanford Law School, spending two
of his three years studying software licensing and innovation, and
specifically the GNU General Public License, under Professor Larry Lessig.
He also holds Masters and Bachelors degrees from the University of Kent
(Canterbury, UK) and Brigham Young University, respectively.
Asay is a board member for OSI, and serves on the advisory boards of various
open source companies, including SugarCRM, JasperSoft, MuleSource, Specifix,
Radview, Bungee Labs, and Intoto.
Rob Bearden, Advisor
Rob Bearden has more than 20 years of experience in the software industry, with a track record for building
strong, global sales organizations and operations. Most recently he served as chief operating officer for
OpenSpan, a desktop integration software provider, responsible for global sales, marketing, business
development and administration.
Previously, as chief operating officer for JBoss, an open source middleware pioneer, he helped architect and
execute the company’s business model, managed its worldwide operations, and played a key role in its
acquisition by Red Hat Software (NYSE: RHT).
Prior to JBoss/Red Hat, he was president of the Americas at i2 Technologies, a supply chain software provider,
overseeing operations in the United States, Canada, Latin America and Mexico. He also served as senior vice
president of worldwide sales for Manhattan Associates and spent six years at Oracle in various executive sales
positions.
Education: Bachelor of Science degree in Marketing from Jacksonville State University.
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